It’s a car made of play-doh! I can very easily imagine stumbling upon this while walking home one day and having a complete fit of awkward excitement. I would be this guy in the picture who can’t help but touch it to make sure it is real and then probably steal a little from behind that front tire. Because I cannot for the life of me remember the last time I played with Play-Doh.

I can also imagine the pitch for this idea and it begins with a little story about injecting a little whimsy into the damp, cold, dark month of March. I wish more “advertising” was about adding whimsy to the world. And I wish a legitimate measure of success was how many people smiled as a result of the concept.

Hey, advertising industry, continue make the world more fun! Thanks.

**I initially posted about the wrong car manufacturer. Sorry for any confusion.

(Source: telegraph.co.uk)